As part of our ongoing Organisational Development Programme, Stirlingshire Voluntary Enterprise has enlisted brand strategy specialist, Adam Piggot, to deliver his Brand Definition Workshop, 'Find Your Brand Voice’, for our members.

This workshop has been developed specifically for charities, social enterprises and common good organisations. It’s designed to help you stand out, engage and connect with the people you need to reach.

Synopsis & Learning Outcomes

• The workshop introduces Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.

• Find out how to identify the Brand Themes and Brand Traits for your organisation.

• Learn how to use them to ensure your message is told clearly, consistently and correctly across all platforms.

Understand how they can help you:

• Assess the effectiveness of your communication strategy and visual presence.

• Guide strategic decisions, align thinking and solve problems in all areas of your organisation.

• Identify three SMART action points that will allow you to integrate Brand Themes and Brand Traits into your organisational practice.

The workshop will take place via Zoom on Thursday, 23 September. The session will open at 9.15am, and the workshop will run from 9.30am to 1pm.

COST: This workshop is offered at a subsidised cost of only £10, please note there are limited places.

The Facilitator

The workshop will be led by Adam Piggot who is a Glasgow-based graphic designer, specialising in Brand-led Strategy & Design for the Common Good.

Adam regularly delivers brand strategy workshops for TSIs, social enterprises, charities, community groups and campaigning organisations across Scotland. You can find out more about Adam, and see examples of his work at www.adampiggot.com

To book your place click here